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Module 06 · Music in Ads, TV & Film — Sync

Deep dive

Sync Pitch Template + Sample Submission Email

Music supervisors get hundreds of emails a week. They open the ones that look like work, not fan mail.

The pitch email — copy/adapt

Subject: Sync sub — [Mood] [Genre] — Instrumental + Vocal — One-stop

Hi [Supervisor first name],

Submitting "[Song Title]" for your library.

  • Mood/Vibe: [3 adjectives + a reference: "Warm, slow-building, hopeful — Bon Iver meets H.E.R."]
  • Tempo: 92 BPM, 4/4
  • Versions delivered: Full, Instrumental, TV mix (no swears), 60s edit, 30s edit
  • Stems: Yes — drums, bass, keys, vox, FX
  • Clearance: One-stop. I own master + 100% of publishing. No samples.
  • Files: [Disco / private SoundCloud / Dropbox link]

Happy to deliver alts in 24–48h if needed.

— [Name], [PRO + IPI], [phone]

What "one-stop" really means

  • You hold (or control) both the master and the composition.
  • You can clear the song WITHOUT calling another writer/publisher.
  • One-stops get prioritized because supervisors are on deadlines and can't chase signatures.

Library checklist (every track, every time)

  • Master WAV (24-bit, 48kHz)
  • Instrumental WAV
  • TV mix (no curse words, no brand mentions)
  • :60 and :30 edits with clean endings
  • Stems folder, labeled and bounced from bar 1
  • Metadata embedded in the WAV (title, artist, ISRC, BPM, key)
  • Lyric sheet (PDF) if vocal
  • Split sheet attached

Where to submit

  • Music supervisors directly (Guild of Music Supervisors directory + LinkedIn).
  • Music libraries (Musicbed, Marmoset, APM, Pond5, Songtradr).
  • Sync agents (will take 30–50% but bring real briefs).
  • Brand-aligned shows/networks (research credits in your favorite shows; many supervisors list themselves on IMDb).

Reality check

First 6 months of sync hustle = a lot of nothing. Then a single placement can pay $500–$50,000+ for one cue. The artists who keep submitting after the silent stretch are the ones who eat.