Module 06 · Music in Ads, TV & Film — Sync
Deep dive
Sync Pitch Template + Sample Submission Email
Music supervisors get hundreds of emails a week. They open the ones that look like work, not fan mail.
The pitch email — copy/adapt
Subject: Sync sub — [Mood] [Genre] — Instrumental + Vocal — One-stop
Hi [Supervisor first name],
Submitting "[Song Title]" for your library.
- Mood/Vibe: [3 adjectives + a reference: "Warm, slow-building, hopeful — Bon Iver meets H.E.R."]
- Tempo: 92 BPM, 4/4
- Versions delivered: Full, Instrumental, TV mix (no swears), 60s edit, 30s edit
- Stems: Yes — drums, bass, keys, vox, FX
- Clearance: One-stop. I own master + 100% of publishing. No samples.
- Files: [Disco / private SoundCloud / Dropbox link]
Happy to deliver alts in 24–48h if needed.
— [Name], [PRO + IPI], [phone]
What "one-stop" really means
- You hold (or control) both the master and the composition.
- You can clear the song WITHOUT calling another writer/publisher.
- One-stops get prioritized because supervisors are on deadlines and can't chase signatures.
Library checklist (every track, every time)
- Master WAV (24-bit, 48kHz)
- Instrumental WAV
- TV mix (no curse words, no brand mentions)
- :60 and :30 edits with clean endings
- Stems folder, labeled and bounced from bar 1
- Metadata embedded in the WAV (title, artist, ISRC, BPM, key)
- Lyric sheet (PDF) if vocal
- Split sheet attached
Where to submit
- Music supervisors directly (Guild of Music Supervisors directory + LinkedIn).
- Music libraries (Musicbed, Marmoset, APM, Pond5, Songtradr).
- Sync agents (will take 30–50% but bring real briefs).
- Brand-aligned shows/networks (research credits in your favorite shows; many supervisors list themselves on IMDb).
Reality check
First 6 months of sync hustle = a lot of nothing. Then a single placement can pay $500–$50,000+ for one cue. The artists who keep submitting after the silent stretch are the ones who eat.
